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Search Engine Optimisation

Over 76% of prospects are trying to find your services or products on the World Wide Web. The question is, are they going to find you or your competition?

Search Engine Optimisation is the art and science of increasing your website’s visibility to search engines for those important keywords and phrases that are relevant to your business.

Your website is capable of bringing in more qualified leads, at a better Return On Investment (ROI), than many traditional advertising venues of the past.

Let’s face it – TV, radio, The Yellow Pages, mailings, ads and other traditional forms of advertising have their value, but none can match the increasing popularity, convenience and power of the Internet.

Your website’s success is dependent on your Search Engine Optimisation (SEO), because the Internet uses Search Engines and your site’s presence must rank highly on these to make your web presence an important vehicle in a successful marketing plan.

Imagri has a unique, proven and highly effective program to maximise your Search Engine results. Two major phases of our Search Engine Marketing Services are Initial Optimisation and Ongoing Optimisation.

Initial Optimisation

This includes Design, Implementation and SEO Structuring Techniques and involves:

  • Selection of 20 to 100 or more keywords or phrases
  • Research to determine the best keywords
  • Unique optimisation of your HTML to be Search Engine friendly
  • Building of key Anchor Text links and internal linking
  • Meta Tag optimization of all core pages (Main Navigation)
  • Creation of interlinking strategy and site maps to maximise Page-Rank value
  • Keyword density checks and home page SEO copy crafting to maximise results
  • Partner linking implementation
  • Design and building of SEO areas
  • Other optimisation ‘secrets’

Ongoing Optimisation

This involves Link Building, Networking, Copywriting, Page Building, Reporting and more. Ongoing ‘maintenance’ and optimisation is the key to achieving top SEO results, however the practice is seldom used and even more seldom implemented correctly.
Web optimisation is a science in constant evolution, requiring updating to keep pace with algorithm changes, new site postings and building your page rank or ‘value’ on the web.

Worked on monthly, our team’s ongoing efforts will build the ‘value’ of your website as seen by major Search Engines.

Based on total keywords and allotted time we will perform:

  • Link Building
  • Review and analysis of top ranking competitors
  • Partner site linking
  • Keyword density reviews
  • Robot crawl checks
  • Addition to copy to relevant areas as needed
  • Reciprocal linking requests
  • Partner linking implementation
  • Checking and updating RSS feeds if built
  • Joining relevant directories and blogs
  • Quarterly reports of SEO progress
  • Authority Pages as needed
  • Online Press Releases

Correct Search Engine Optimisation carried out by The Punch Agency can generate more qualified traffic, which equals more valuable prospects, which equals more business. And, best of all, you only pay for actual site visits.

The ROI of a website is tremendous when compared to traditional avenues of marketing. However we still stress the importance of mixing traditional forms of advertising with web marketing and advertising to create a total 360 degree marketing program.

*Note: Purchasing valued and targeted links and joining some paid directories is usually worth consideration. For example, Yahoo directory charges an annual fee but is an excellent directory to be in. As part of our service we will keep you informed of good opportunities, Advertising and Pay Per Click Campaigns.
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