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Web Marketing

The Internet is, without a doubt, the wonder tool of modern marketing. If used well, it allows companies to reach their markets more readily and in a more targeted way than ever before.

Whether you have an existing web presence you want to improve, or you want to create a web presence for your company, The Punch Agency has a thorough working knowledge of the Internet and the expert capabilities to help you do it effectively.

The Punch Agency's online division is a professional partner and authorised consultant with various search engines. We also use other effective networks, depending on our clients’ regions and products, to gain the exposure you require.

Along with The Punch Agency's ability to create a well designed, compelling and lead generating website, this means a total Internet solution that could be the solution to your company’s needs.

About Web Marketing

The way in which the Internet works is very specific and an effective website needs to be created by experienced professionals with these specifics in mind.

Web marketing is all about drawing more qualified traffic to your website. To do this, you need to be easily found on Search Engines (especially the most popular ones), or develop an email marketing strategy.

Merely having a website isn’t enough. Your website needs to be Optimised - built and developed so when prospective customers type in search words or phrases they find you. This is called Search Engine Optimisation (SEO).

You then need to market your website using Search Engine Marketing (SEM) and Email Marketing.

Search Engine Optimisation (SEO)

Search Engine Optimisation is the art and science of increasing your website’s visibility to search engines for those important keywords and phrases that are relevant to your business.

Search Engine Optimisation typically includes keyword research and development, meta tag optimisation, linking strategy and implementation, website submission and results reporting.

Search Engine Marketing (SEM)

Search Engine Marketing involves a combination of free website submissions and paid search engine listings which ensure your website reaches customers using search engines to research purchase decisions.

Web facts are:

  • 93% of users look no further than the first 2 pages of research results, preferring to use another search engine rather than click past the first 10 results. If they don’t find you there, chances are they won’t find you at all.
  • 33% of users believe companies found in the top search results are the major brands in their specific category. SEM raises your online profile and builds brand awareness.
  • SEM has been proven to yield a higher Return On Investment (ROI) in terms of generating more traffic to your website, qualified sales leads and customer acquisitions than any other marketing channel.
  • According to the Direct Marketing Association, the ROI for each dollar spent on email marketing is $57.25, making it the highest ROI across all marketing channels. According to Jupiter Research, email marketing is expected to exceed $1billion by 2010.
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