Marketing AuditsIn order to assure continual tangible results, a company’s brand
marketing presence should be continually evaluated and optimised. All
marketing projects should undergo regular review and receive steady
enhancements in order to maximise branding potential.
Times change, people change, needs and wants change – and a company’s marketing must change to keep step and keep fresh.
Even the largest brands can’t afford to languish – past success is
nothing if a brand ceases to stay fresh and top of mind with consumers.
Just look at Coke, Target, Microsoft, Toyota and other leading brands.
To remain in the lead, each strives to continually develop the elusive
‘edge’ in marketing that will trump the competition and keep them at the
It’s no different for SMEs and other large businesses. Marketing is
always the pre-eminent focus because it always needs new ideas, new
strategies, innovative programs and (the absolute bottom line)
At The Punch Agency we believe that live customer feedback and actual
results are priceless. So we recommend that productive, consumer
oriented marketing audits be held at least as often as quarterly and
provide the capabilities to assist our clients in doing so.
In fact, at The Punch Agency, we are also continually changing and enhancing our
own brand. And with every change we have lifted our Web traffic and
increased our revenue.
If you believe your brand is ready for a review, ask The Punch Agency how to
maximise your brand’s potential and define a marketing and sales program
that will drive up interest and drive in new revenue.